What is Google Site Kit ?

New WordPress Plugin by Google

Google is not only known for its search engine now a days it is everywhere, maybe it is not wrong to say that we are surrounded by the google tools like: maps, analytics, console, webmaster, gmail etc. In last few years google has developed many highly achieving technologies and bought some of the companies like … Read more

What is Google Webmaster Tools?

Google Webmaster Tools

google webmaster tool is free available service by google which helps website to get them in search results. Offered as a free service to anyone who owns a website. You do not need to use GWT for your website to appear in search results, but it can offer you valuable information that can help with … Read more

What is CPC or PPC, CPM and CPA ?


What Is Cost-Per-Click (CPC) or Pay-Per-Click (PPC) Advertising? CPC is a pricing model that charges the advertiser every time a user clicks on the ad. Users are not expected to complete the conversion, purchase a product or sign up for a newsletter. They simply have to click. CPC is also called as PPC. This model … Read more

What is SERP ?

google serp graphic

SERP stands for search engine results page also known as serp analysis. SERP analysis is a process of looking at the top ranking websites in the SERP (Search Engine Results Page) in order to evaluate whether the keyword you want to rank for is relevant and the possibility to outrank your competitors. It is an important part of … Read more

Link Building is a key factor of seo. Do you know why?


Link building, is basically redirecting another website to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority. LINK BUILDING It plays very important role in website ranking . Building links is one of the many tactics used in search engine optimization (SEO) … Read more

What is Off Page SEO ?


Off Page SEO is the other ways of work apart from your website you do to improve your website ranking. On-page search engine optimization happens within the site, while off-page SEO happens outside the site. It is just not about the links, goes deeper for example your websites link in other websites work as off … Read more