Last time we have discussed about link building basics but we are going to give you more then that, so why is link building important so much let’s see.
Link building is important because it is a major factor by which google decide the ranking of web pages, we can say that the more linked you are more top you go.
“In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”
Imagine that we own a site promoting wind turbine equipment that we sell. We’re competing with another wind turbine equipment manufacturer.
One of the ranking factors Google will look at in determining how to rank our respective pages is link popularity.
The key factor we need to care when building links by following above image:
- The trust and authority of the linking pages.
- The SEO and content optimization of the respective sites.
- The anchor text of the incoming links.
The most important concept to understand is that, as Google says, you’re more likely to have your content rank higher for keywords you’re targeting if you can get external websites to link to your pages.
Some of the basic link building techniques:
Promotion: Create compelling, unique, high-quality content that people will naturally want to reference and link to, and tell people about it.
You have to spread the word before you can expect anyone to find your content and link to it.
Reviews: Put your product, service, or site in front of influencers in your industry, such as popular bloggers or people with a large social media following.
Links from Friends & Partners: Ask people you know and people you work with to link to your site.
Remember that relevance matters links from sites that are in the same general industry or niche as your site will have more value than links from random, unrelated sites.
Internal Link Building
few key factor for the internal link building which help your page to be in rank:
. Link your page where you aimed at, sometimes we link the page to home page of website but really see is needed to be in home page or somewhere else would be better.
. One of the most important things search engines take into account in ranking a page is the actual text a linking page uses to talk about your content.
.Another factor taken into account is the quality of the page that is sending the link; search engines allow links from high-quality, trusted pages to count more in boosting rankings than questionable pages and sites.