SERP stands for search engine results page also known as serp analysis.
SERP analysis is a process of looking at the top ranking websites in the SERP (Search Engine Results Page) in order to evaluate whether the keyword you want to rank for is relevant and the possibility to outrank your competitors.
It is an important part of keyword research.
Search Engine Results Pages: What They Are and How They Work
Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query upon which the search engine presents them with a SERP.
every search results are unique due to several keys and even the results of search are always varies as search engines experiments. The results can also be different sometimes because of changes search crawlers finds.
SERP works by two kind of placements Organic and Paid.
Organic results are listings of web pages that appear as a result of the search engine’s algorithm. Search engine optimization professionals, commonly known as SEOs, specialize in optimizing web content and websites to rank more highly in organic search results.
The box on the right side of this SERP is known as the Knowledge Graph (also sometimes called the Knowledge Box).
This is a feature that Google introduced in 2012 that pulls data to commonly asked questions from sources across the web to provide concise answers to questions in one central location on the SERP.
In this case, you can see a wide range of information about Abraham Lincoln, such as the date and place of his birth, his height, the date on which he was assassinated, his political affiliation, and the names of his children – many of which facts have their own links to the relevant pages.
Paid results are those that have been paid to be displayed by an advertiser. In the past, paid results were almost exclusively limited to small, text-based ads that were typically displayed above and to the right of the organic results
Above all of the results on the SERP – with the exception of the map and business listing beneath it – are paid results also called as PPC ads provided by the google.